Dynamic Pricing vs. Flat Rates: What Scottsdale Owners Need to Know Flat pricing may feel simple. Set one nightly rate, leave it alone, and hope the calendar fills. But in a market like Scottsdale, that simplicity can become expensive. Scottsdale vacation rental demand does not move in a straight line. It changes by season, event, day of week, booking window, property type, guest type, location, weather, school calendar, Spring Training schedule, golf travel, snowbird demand,